Cartier Love & Juste Un Clou; all you need to know.

Image link / Image Source: It Was All a Cartier Dream - Margo & Me (margoandme.com)

Breathtaking jewelry adorned with screw-like embellishments, artistic earrings, and luxurious and regal designs, Cartier is synonymous with opulence and sophistication since 1847. Each collection feels quite hypnotic and beautiful, intriguing us with its elegant luxury jewelry design and personal-feeling pieces that are certain to impress.

The essence of the brand has always been to combine impeccable craftsmanship and all-around excellence with overflowing creativity. The Love and Juste Un Clou collections are yet another true testament to the grandiosity that surrounds Cartier.

Aldo Cipullo, the esteemed luxury jewelry designer of the now-iconic Love bracelet, joined the design team of Cartier in 1969. Fueled by his passion to create modern yet timeless jewelry while staying true to his minimalist, androgynous style influences, revitalized the luxury industry by creating utilitarian-inspired pieces rooted in construction work.

Cartier Juste un Clou collection

Image link / Image Source: Cartier

The official Juste un Clou Cartier jewelry collection may have originally debuted in 2021, however, its true origins can be traced way back in time. The emblematic Cartier Juste un Clou bracelet was released in 1971, an artfully crafted, simple yet statement piece that ended up shaping the world of luxury to this day. Aldo's innovative design forced the fine jewelry enthusiasts of the time to walk away from the dainty and feminine styles and embrace strongly masculine assets.

Signaling Cartier’s 165th anniversary in 2012, the brand produced an exhibition of Cipullo’s work at the heart of the Cartier Maison on Fifth Avenue. Cartier announced the release of an entire collection based on the Juste un Clou bracelet which included three different color variations of gold as well as a limited edition version entirely dressed in diamonds. Ordinary nails were transformed into exquisite objects, taking the form of bracelets and rings. Bold, modern and innovative necklaces and earrings shaped like gracefully bent nails were added to this iconic collection later in 2017.


Cartier Love collection

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The instantly recognizable Juste un Clou collection isn't Cartier’s only foray into lavishness. Aldo Cipullo remarkable pioneering spirit drove him to gather inspiration from an arguably unusual source: the medieval chastity belt. The highly bizarre way the knights found during the Crusades to ensure that all maidens would preserve their purity influenced Aldo to create a jewelry piece synonymous with devotion and faithfulness. “What modern people want are love symbols that look semi-permanent — or, at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” the designer explained.

The original Love bracelets were meant to be worn by two significant others. Made of two equal halves, the iconic Love Bracelet locks with a screwdriver and can only be “unlocked” by your significant other.

The once gold-plated-only bracelet now comes in solid yellow, white and pink gold with added variations of diamond, sapphires, amethysts, and more.
In 2006, Cartier launched a new version of the bracelet with a silk cord called the Love Charity bracelet as a way to give back to various charities.